About AmericanBridal
AmericanBridal is an online retailer specializing in bridal gowns, bridesmaid dresses, flower girl dresses, and wedding accessories. The site offers a wide selection of styles at price points significantly below traditional bridal boutiques, making it accessible for budget-conscious brides.
The retailer carries hundreds of styles from various brands and offers custom sizing on many gowns, reducing the cost of alterations. Their selection of bridesmaid dresses in coordinating styles is particularly extensive, with options in a wide range of colors.
Shopping for bridal attire online requires careful attention to sizing charts, fabric descriptions, and lead times for custom-made gowns. Reading customer reviews and photos carefully is essential before committing to any purchase.
Quick Savings Tips
- Order well in advance—custom-made gowns can take 3–5 months to arrive
- Read customer reviews and look for buyer photos that show actual fit and color
- Budget for alterations even with custom sizing—bridal gowns almost always need some adjustment
- Sample gowns and discontinued styles are discounted 40–60% off original pricing
- Order bridesmaid dresses together from the same dye lot to ensure color consistency