About Apple Store
Apple's online and retail stores are the primary destination for purchasing iPhone, iPad, Mac, Apple Watch, AirPods, and related accessories. Apple maintains strict price controls, meaning discounts from the Apple Store itself are rare and typically limited to education and enterprise pricing.
The Apple Certified Refurbished store is the best officially-sanctioned way to save on Apple products, offering factory-refurbished devices at 15% off (or more) with full Apple warranty coverage and the same quality standards as new products. Education discounts for students and teachers provide modest savings on Macs and iPads.
For deeper discounts, authorized resellers like B&H Photo, Adorama, Costco, and Best Buy occasionally offer promotions that Apple's own stores don't—particularly around back-to-school and Black Friday seasons.
Quick Savings Tips
- Apple Certified Refurbished store offers 15%+ off with full warranty—always check here first
- Students and teachers get 8–10% off Macs and iPads through the Education Store
- B&H Photo and Adorama regularly offer $50–150 gift cards with Apple purchases—often better than Apple directly
- Best Buy and Costco offer Apple product deals during Black Friday that Apple's own stores don't match
- Apple's 15-day return window is strict—test everything thoroughly before the deadline