Borders

Borders was once the second-largest US bookstore chain and a beloved destination for book lovers, music fans, and movie enthusiasts. At its peak, Borders operated over 500 large-format stores with extensive selections of books, CDs, DVDs, and multimedia content, alongside in-store cafés and events spaces that made them community gathering places.

The Borders Rewards loyalty program was popular with regular customers, offering coupons, event invitations, and member pricing on purchases. Their knowledgeable staff and events programming—including author readings, book clubs, and music performances—built a devoted customer base.

Borders filed for bankruptcy in 2011 and closed all stores, a casualty of the rise of Amazon, the shift to digital media, and strategic missteps. Former Borders customers may find similar experiences at Barnes & Noble stores or at independent bookstores in their area.