About Bowflex
Bowflex is a leading home fitness equipment brand known for its innovative resistance training systems, adjustable dumbbells, treadmills, and rowers. A Nautilus brand, Bowflex has been making home gym equipment since 1986, helping consumers build effective home workout spaces without the footprint of traditional gym equipment.
The brand is particularly famous for its Power Rod resistance systems and SelectTech adjustable dumbbells, which allow a single compact unit to replace a full rack of dumbbells. Their Max Trainer, Treadmill series, and VeloCore bike round out a comprehensive home fitness lineup that appeals to space-conscious fitness enthusiasts.
Bowflex runs significant promotional events, particularly in January (New Year fitness resolutions) and ahead of summer. Free shipping on large equipment is standard, and financing options make big-ticket items accessible. Refurbished and certified pre-owned equipment offers additional savings.
Quick Savings Tips
- New Year and Black Friday promotions feature the deepest annual discounts—20–40% off
- Certified Pre-Owned equipment with warranty saves 20–30% vs. new
- Finance options (often 0% for 12–18 months) available on major equipment purchases
- Bundle accessories with equipment for additional package discounts
- SelectTech adjustable dumbbells replace an entire dumbbell rack—calculate space savings