Childcraft

Childcraft was a specialty catalog retailer offering educational toys, games, books, and learning materials for children from infancy through elementary school age. The company focused on developmentally appropriate, play-based learning products that helped children build cognitive, motor, and social skills through purposeful play.

Their catalog and website featured a curated selection of quality educational toys from respected brands alongside their own Childcraft-branded products designed with child development principles in mind. Parents, teachers, and grandparents appreciated the retailer's expert curation focused on genuine learning value over flashy but shallow entertainment.

Educational toy retailers in the Childcraft space have been largely supplanted by Amazon's vast selection, Melissa & Doug's direct presence, and specialty educational toy stores. Parents seeking similar quality educational toys will find strong selections at Fat Brain Toys, Learning Tree, and Amazon's educational toy categories.