eToys

eToys was a major online toy retailer that launched in 1997 and became one of the most prominent e-commerce companies of the late 1990s dot-com boom, competing directly with Toys R Us and Amazon for the online toy market. The site offered a broad selection of toys, games, baby products, and children's electronics with home delivery convenience that resonated strongly with parents.

eToys was known for its early investment in user-friendly website design and its aggressive expansion during the dot-com era. The company went public in 1999 and briefly achieved a market capitalization exceeding that of Toys R Us before the dot-com bust devastated its finances.

eToys filed for bankruptcy in 2001 and closed. The toy retail landscape has since been dominated by Walmart, Target, and Amazon for mass-market toys, while specialty retailers like Learning Tree and Fat Brain Toys serve the educational toy niche that eToys also served.