About Fannie May
Fannie May is a Chicago-based chocolate and confectionery brand with a heritage dating to 1920, known for premium boxed chocolates, Pixies (caramel pecan chocolates), Mint Meltaways, and seasonal chocolate gift collections. The brand is particularly beloved in the Midwest, where it has deep cultural roots as a gifting tradition for holidays, birthdays, and special occasions.
Their Trinidads, Pixies, and Mint Meltaways are considered iconic American candies with devoted regional followings. Fannie May's chocolate is positioned in the accessible premium segment—better quality than drugstore candy but more affordable than ultra-premium artisan chocolatiers.
Fannie May offers significant savings through their seasonal sales, post-holiday clearance events, and online promotions. Buying holiday assortments after the holiday passes yields 40–60% off, and gifting sets purchased during promotional events represent meaningful savings on already-fairly-priced premium chocolate.
Quick Savings Tips
- Post-holiday clearance (day after Easter, Valentine's, Christmas) offers 40–60% off remaining inventory
- Gift assortments and signature boxes are priced better per-ounce than individual piece purchasing
- Email subscribers receive advance sale notices and exclusive promotional codes
- Pixies and Mint Meltaways are perennial bestsellers—stock up during promotional events
- Temperature-sensitive chocolate ships best in fall and winter—plan summer orders carefully