About Gevalia
Gevalia is a Swedish premium coffee brand with a long history of subscription-based coffee delivery to American homes, founded in 1853 in Gävle, Sweden and brought to the US market as a mail-order subscription service. Now owned by Kraft Heinz, Gevalia offers whole bean, ground, and single-serve coffee in a range of blends and roast levels through retail stores and direct online subscription.
Known for smooth, less-bitter Scandinavian-style roasting, Gevalia's coffees emphasize balance and drinkability over intense dark roasting profiles. Their lineup includes kaffe (traditional Swedish-style coffee), flavored coffees, specialty blends, and K-Cup compatible pods. The brand positions itself as an affordable step up from grocery store brands without reaching specialty roaster pricing.
Gevalia's subscription model offers discounts over single-purchase pricing, with new subscriber introductory offers being consistently strong—frequently including free coffee makers or significantly discounted starter bundles. Retail pricing at grocery stores is often competitive with or below the direct website, making subscription primarily valuable for new-member introductory deals.
Quick Savings Tips
- New subscriber introductory offers frequently include free coffee makers or steep discounts
- Retail grocery store pricing is often competitive with direct subscription pricing
- K-Cup pod multipacks offer better per-cup value than individual box purchases
- Subscription flexibility allows easy skip or cancel—take the intro deal and reassess
- Compare with Trade Coffee and Atlas Coffee Club for fresher specialty roast alternatives