Ice.com

Ice.com is an online fine jewelry retailer specializing in diamond jewelry, gemstone pieces, gold and silver jewelry, engagement rings, wedding bands, and fashion jewelry at significantly discounted prices compared to traditional brick-and-mortar jewelry stores. The company's direct-to-consumer model eliminates retail markup layers, allowing them to offer comparable jewelry quality at 30–60% below mall jewelry store pricing.

Their catalog covers the full range of fine jewelry: diamond stud earrings, diamond pendants, tennis bracelets, gemstone rings, gold chains, silver jewelry, and engagement ring settings. Ice.com is particularly known for their diamond jewelry value proposition, where their pricing transparency and certification standards allow comparison-shopping against traditional jewelers' inflated retail prices.

Ice.com's promotional events regularly feature additional percentage-off discounts on already-competitive prices, with holiday promotions around Valentine's Day, Mother's Day, and Christmas delivering the steepest annual savings. Free shipping on all orders and a 30-day return policy reduce the risk of online fine jewelry purchases, though independent diamond certification verification (GIA, AGS) on significant purchases is advisable before buying.