Indochino

Indochino is a made-to-measure menswear brand founded in 2007 in Vancouver, offering custom-fitted suits, dress shirts, trousers, and outerwear at prices significantly below traditional bespoke tailoring. The brand pioneered accessible made-to-measure suiting by combining online ordering with showroom fittings at retail locations across North America, allowing men to get a suit that fits their exact measurements without the $1,000+ price tag of traditional tailors.

The process involves providing detailed body measurements (either online or in-person at a showroom), selecting fabric, lining, lapel style, button configuration, and other customization options, with the finished suit delivered in 4–5 weeks. Their core suits start around $400–$500 and use quality fabrics from Italian, British, and Canadian mills in a range of wool, tweed, and performance fabric options.

Indochino runs promotional events with 20–30% off suits during peak suit-buying seasons (spring wedding season, fall back-to-work) and their seasonal sale events. Wedding party group orders typically receive discounted per-suit pricing that makes Indochino competitive for groomsmen coordination. The satisfaction guarantee ensures alterations or remakes if the fit isn't right on first delivery.