About Lids
Lids is the largest licensed sports headwear and apparel retailer in North America, operating over 1,000 retail locations in malls and shopping centers alongside a robust e-commerce operation. The company is the go-to source for officially licensed fitted caps, snapbacks, beanies, and headwear from all major professional and college sports leagues including MLB, NFL, NBA, NHL, and NCAA.
Beyond headwear, Lids carries licensed team jerseys, t-shirts, hoodies, and accessories. Their customization service—available in-store and online—allows customers to personalize caps with custom embroidery, adding names, numbers, and logos to create unique team merchandise or personalized gifts. The fitted cap selection, particularly New Era 59Fifty styles, is more comprehensive at Lids than at general sporting goods retailers.
Lids runs frequent promotional events with 20–40% off licensed merchandise and clearance events on prior-season colorways. The Lids Insider loyalty program provides points toward future purchases, and email subscribers receive advance access to sale events and exclusive promo codes.
Quick Savings Tips
- Clearance section features prior-season team colorways at 30–50% off current pricing
- Custom embroidery service adds personalization to any cap—great for gifts or team orders
- Lids Insider loyalty points accumulate toward future discounts on all team merchandise
- Compare New Era cap pricing against Fanatics and team official stores for best deal
- Group/team discount inquiries may unlock bulk pricing for large embroidery orders