Life is Good

Life is Good is a Boston-based lifestyle apparel brand founded in 1994 by brothers Bert and John Jacobs, built around the philosophy of spreading optimism through their iconic Jake character and positive-message t-shirts, hats, drinkware, and accessories. The brand donates 10% of net profits to children's charities focused on combating trauma, poverty, and illness—making every purchase a contribution to their social mission.

Their product lineup centers on casual t-shirts, hoodies, hats, and accessories with uplifting, simple designs celebrating life's everyday joys. The Jake character—a simple stick figure in a variety of cheerful poses—has become one of the most recognizable icons in lifestyle apparel. Life is Good also offers home goods, drinkware, and pet accessories that extend their optimistic aesthetic beyond clothing.

Life is Good runs end-of-season clearance events with meaningful discounts on prior-season tees and apparel, and their remarkably generous 365-day return policy provides year-round purchase confidence. Their social mission adds intangible value to purchases that purely price-driven comparison shopping doesn't capture, though seasonal sale events do deliver genuine savings for price-conscious shoppers.