LifeLock

LifeLock is a leading identity theft protection service owned by NortonLifeLock (now Gen Digital), offering real-time alerts for suspicious activity involving your Social Security number, credit accounts, bank accounts, and personal information. Founded in 2005, LifeLock became one of the most recognized names in identity protection through aggressive marketing and provides tiered membership plans from basic monitoring through comprehensive dark web surveillance.

Their service monitors credit bureau activity, bank account transactions, investment accounts, court records, and the dark web for signs of identity theft, alerting members when suspicious patterns appear. LifeLock's $1 Million Service Guarantee promises reimbursement up to specified limits for covered losses and the cost of professional services to restore identity—providing meaningful financial backstop for identity theft victims.

LifeLock's first-year promotional pricing is frequently 30–40% below renewal rates—a consistent pattern worth factoring into long-term cost comparisons against competitors. Comparing LifeLock's service tiers against Experian IdentityWorks, Aura, and the free credit monitoring available through credit card issuers helps determine the right level of paid protection for individual risk tolerance and budget.