Match.com

Match.com is one of the world's oldest and largest subscription-based online dating services, founded in 1995 and pioneering the commercial online dating market. Operating under the Match Group umbrella (which also owns Tinder, OkCupid, Hinge, and Plenty of Fish), Match.com targets relationship-minded adults seeking long-term connections, offering a more deliberate matching process than swipe-based apps.

The platform uses profile-based matching with extensive preference filtering, daily match suggestions, and various communication tools including messaging, likes, and winks to facilitate connections. Match.com's paid subscription model—which allows two-way communication between members—has historically attracted users more serious about finding a relationship than the free-tier and casual audiences on other platforms.

Match.com frequently runs promotional discounts on 3-month and 6-month subscription plans, often through seasonal promotions (particularly in January, following New Year's relationship resolutions) that reduce subscription costs by 20–50%. The 6-month guarantee—if you don't find a satisfying relationship in 6 months, they extend your subscription for free—provides meaningful value assurance for committed subscribers.