Roots

Roots is a Canadian lifestyle brand founded in Toronto in 1973, known for authentic leather goods, sweatshirts, and casual apparel rooted in Canadian heritage and cottage-country aesthetic. Best recognized for their iconic Cabin sweatshirt and leather-crafted accessories, Roots built an international reputation through their role outfitting Canadian Olympic athletes and through the organic cult following of their comfortable, quality-focused casual wear.

Their product catalog centers on casual lifestyle apparel—sweatshirts, hoodies, t-shirts, sweatpants, and outerwear—in comfortable, durable fabrics alongside leather accessories (bags, wallets, belts), footwear, and home goods. The brand's Vermont-maple-and-beaver aesthetic appeals to customers seeking quality casual apparel with a heritage Canadian identity distinct from mainstream American sportswear brands.

Roots' US operations allow American customers to access Canadian brand pricing through the US website. Sale events (end-of-season clearance, holiday sales) deliver 30–50% discounts on core apparel and leather goods. Their leather goods represent the brand's highest craftsmanship products—Roots leather bags and wallets are positioned as long-lasting quality alternatives to fast-fashion accessories.