About ShopNBC
ShopNBC was an American television shopping network that later rebranded as Evine and subsequently as ShopHQ. Founded in 1990 and operating in the QVC and HSN competitive space, the network sold jewelry, fashion, beauty, electronics, and home products through live televised demonstrations targeting a primarily female audience interested in accessible luxury and value shopping entertainment.
The network went through multiple ownership and branding changes: ShopNBC became Evine in 2015, then transitioned to ShopHQ. These rebrandings reflected attempts to modernize and reposition the television shopping format as consumer habits shifted toward streaming and on-demand retail discovery. The core televised shopping model—hosts demonstrating products live with limited-time pricing—remained consistent across the brand transitions.
For current shopping, ShopHQ (the current iteration of this network lineage) continues to operate. Consumers familiar with the ShopNBC era can find the same shopping format and product categories through ShopHQ, QVC, and HSN—all offering televised shopping with online ordering extensions and varying product category specializations.
Quick Savings Tips
- ShopNBC has rebranded as ShopHQ—current programming continues the same televised shopping format
- Jewelry and gemstone categories are typically strongest value in televised shopping vs. retail alternatives
- Easy payment plan installments are standard across televised shopping networks for higher-ticket items
- Compare jewelry pricing against Ross-Simons and Zales before purchasing gemstone pieces from TV shopping
- QVC and HSN offer comparable televised shopping experiences with potentially broader product selection