SmugMug

SmugMug is a professional photo hosting and sharing platform founded in 2002 that enables photographers—from serious amateurs to working professionals—to showcase, share, sell, and organize their photos in customizable online galleries. The platform is particularly valued by professional and semi-professional photographers who want a polished, branded portfolio presentation for clients alongside robust photo organization and sales fulfillment capabilities.

SmugMug's subscription plans range from Basic (personal sharing) to Portfolio and Pro (with ecommerce functionality, client galleries, and advanced customization). The Pro tier enables photographers to sell prints, downloads, and licensed images directly through their SmugMug portfolio, with fulfillment through professional print labs including Bay Photo Lab—providing a complete direct-to-consumer photography business platform without custom development.

SmugMug acquired Flickr in 2018, providing an interesting option for photographers who want the community engagement of Flickr alongside SmugMug's professional presentation tools under linked accounts. Comparing SmugMug against Pixieset (strong for wedding and portrait photographers) and Zenfolio helps identify the best platform for specific photographer workflow and client-facing requirements.