Stauer

Stauer is a direct-to-consumer jewelry and watch catalog brand that positions itself as delivering high-value accessories at prices far below traditional jewelry retail by selling direct without the retail markup chain. The company offers men's and women's watches with mechanical and quartz movements, gemstone jewelry (diamond accents, colored gemstones, pearls), and accessories at prices marketed as a fraction of comparable retail alternatives.

Their product offerings include dress watches with automatic mechanical movements, quartz precision watches in dress and sport styles, gemstone rings and pendants with certified stones, pearl jewelry sets, and occasional collector-oriented timepieces with historical styling. Stauer's marketing emphasizes perceived value—comparison pricing against what similar items "might retail for" at jewelry stores—positioning their pricing as exceptional relative to the stated comparison.

Stauer operates in a segment where value claims warrant scrutiny. Their "list price" and "retail comparison" figures used to calculate the apparent discount are established by Stauer themselves, making the discount percentage less meaningful than the absolute price paid and the actual quality received. Reading independent customer reviews and comparing actual quality (movement brand, stone certification, metal content) against similarly priced watches from established brands like Seiko or citizen provides a more grounded value assessment.