About StubHub
StubHub is the world's largest online ticket marketplace, facilitating the buying and selling of tickets for concerts, sports events, theater, and live entertainment in a fan-to-fan secondary market. Founded in 2000 and acquired by viagogo in 2020, StubHub processes millions of ticket transactions annually and is the go-to platform for fans seeking tickets to sold-out or high-demand events where primary sale tickets are no longer available at face value.
The platform covers essentially all live entertainment: NFL, NBA, MLB, NHL, and college sports; major concert tours from all genres; Broadway and touring musical theater; comedy shows; motorsports; and international events. StubHub's FanProtect guarantee ensures that valid tickets are delivered before the event and provides refund or replacement if tickets are invalid—addressing the fundamental trust barrier of secondary ticket purchasing from anonymous sellers.
StubHub's buyer fees (typically 20–25% above the ticket face value shown by sellers) are the primary consumer friction point—the total checkout price is materially higher than the displayed listing price. Comparing against Seat Geek, Ticketmaster's resale section, and Vivid Seats for the same event section and row helps identify whether StubHub's fees make their listing competitive on an all-in basis.
Quick Savings Tips
- Enable 'all-in pricing' view to see total cost including fees before sorting by price—avoids fee surprise at checkout
- FanProtect guarantee covers invalid tickets—photograph your tickets when received as documentation
- Compare all-in pricing (fees included) against SeatGeek and Vivid Seats for the same seats
- Last-minute tickets (day of event) sometimes drop significantly as sellers prefer some revenue over zero
- Season game seats from partial plans often appear at or below face value from fans who can't attend specific dates