About Swell
Swell is an online surf lifestyle and watersports retailer offering surfboards, wetsuits, surf apparel, skateboards, wakeboards, and accessories for the surf, skate, and beach culture market. The brand serves enthusiasts across the spectrum of watersports-adjacent lifestyle categories, from beginner surfers selecting their first foam board to experienced surfers seeking performance shortboards and specialty equipment.
Their product catalog spans surfboard shapes and styles (longboards, shortboards, fish, funboards), wetsuits from leading brands (Quiksilver, O'Neill, Rip Curl), surf apparel from core surf brands, skateboards and skateboarding gear, and beach lifestyle accessories. Swell's editorial approach—surf forecasts, destination guides, and gear recommendations—integrates lifestyle content with commerce in a way that resonates with the surf culture customer.
Swell's sale and clearance sections provide meaningful discounts on prior-season apparel and previous-year model boards and wetsuits. End-of-season wetsuit sales (after winter surf season) and summer clearance on outerwear represent the deepest annual discounts. Comparing against Surfboard Warehouse and Evo for specific surfboard and wetsuit pricing helps identify the best available price.
Quick Savings Tips
- End-of-winter wetsuit clearance (March–April) delivers 30–40% off prior-season wetsuit styles
- Surfboard pricing varies with demand—compare shipping cost from distant warehouses vs. local shop pricing
- Beginner surfers should start with foam/soft-top boards—safer and more forgiving than fiberglass for learning
- Wetsuit thickness (3/2, 4/3, 5/4) selection depends on water temperature range in your surf location
- Compare with Evo and local surf shops for wetsuit pricing—local shops sometimes match online pricing for fit consultation