Teleflora

Teleflora is a major flower delivery service and floral network connecting consumers with local florist members who create and hand-deliver floral arrangements in the Teleflora collection. Founded in 1934 and headquartered in Los Angeles, Teleflora operates one of the largest networks of local florists in the United States, combining the personal touch of local florist creation and delivery with the convenience of national online ordering.

The Teleflora model differs from farm-direct competitors like ProFlowers: rather than shipping flowers from growers directly to recipients, Teleflora routes orders to member local florists who create arrangements using fresh flowers from their own inventory and deliver personally. This model supports local florist businesses while delivering the professional arrangement design and knowledge of a local flower shop—a key differentiator for customers who value hand-crafted arrangements over shipped raw flowers.

Teleflora's pricing reflects the local florist arrangement premium—slightly higher than farm-direct services but representative of the artisan floral design value. Promotions are strongest around major floral holidays (Valentine's Day, Mother's Day), where early ordering (2+ weeks ahead) secures the widest arrangement selection and guaranteed delivery windows. Email subscribers receive promotional codes for 20–30% off sitewide.