About Tickets Now
Tickets Now was a secondary ticket marketplace that allowed fans to buy and sell tickets to concerts, sports events, and theater at market-determined prices above (or occasionally below) original face value. The platform operated in the same space as StubHub and Vivid Seats, providing a marketplace where ticket holders who couldn't attend events could sell to buyers seeking tickets after the primary sale period.
Tickets Now was acquired by Ticketmaster and subsequently absorbed into the Live Nation / Ticketmaster ecosystem. The Tickets Now brand and platform were discontinued as Ticketmaster integrated secondary market functionality directly into their primary ticketing platform, combining primary and resale ticket options within a single search experience for fans looking for specific events.
Current secondary ticket purchasing is best handled through StubHub, SeatGeek, or Ticketmaster's own resale platform (which shows both primary and secondary tickets together). The integration of secondary ticketing into primary platforms has simplified the fan experience while reducing the friction of navigating separate resale marketplaces.
Quick Savings Tips
- Tickets Now has been absorbed into Ticketmaster's platform—check Ticketmaster.com for both primary and resale tickets
- StubHub and SeatGeek are the leading independent secondary ticket marketplaces currently operating
- Enable 'all-in pricing' on secondary ticket platforms to see total cost including fees before sorting
- Same-event comparison across StubHub, SeatGeek, and Ticketmaster resale reveals price differences
- Last-minute tickets sometimes drop in price as sellers prefer any revenue over zero for imminent events