About UFC Store
The UFC Store is the official merchandise retailer of the Ultimate Fighting Championship, offering licensed fan gear, training equipment, apparel, and collectibles for UFC fans and martial arts practitioners. The store provides authentic UFC-branded merchandise—jerseys, shorts, hoodies, hats, and fighter-specific apparel—alongside training gear and collectibles from the world's leading mixed martial arts promotion.
Their product catalog spans official UFC fan merchandise (branded apparel, hats, accessories), fighter-specific gear (apparel and products bearing individual fighter names and imagery), training equipment (gloves, gear bags, protective equipment under the Venum partnership), and collectible items including signed memorabilia and commemorative items from major events. The official store ensures authentic licensing and fighter royalty compliance versus unlicensed alternatives.
The UFC's global fan base drives strong demand for fighter-specific merchandise, particularly around major events (UFC Championship cards, international events). Limited-edition event merchandise sells out quickly. Comparing prices against Amazon's UFC licensed merchandise section is worthwhile, though the official store provides the most comprehensive selection and guaranteed authenticity of licensed products.
Quick Savings Tips
- Fighter-specific merchandise is best purchased quickly around major events—limited quantities sell out fast
- Event-specific apparel drops (PPV cards, International Fight Weeks) often include exclusive designs
- Venum-branded training gear (gloves, shorts) from the UFC store is officially licensed and competition-grade
- Email subscribers receive advance notice of promotions and new merchandise launches
- Compare pricing against Amazon for the same licensed UFC items—Amazon sometimes has competitive pricing on basics