VisionDirect

VisionDirect is an online contact lens retailer offering brand-name contact lenses at prices significantly below optometrist office and optical chain retail, with a wide selection covering all major contact lens brands and prescriptions. The direct-to-consumer online model eliminates the optical retail markup to provide consumers with the same FDA-cleared lenses at considerably lower cost than buying through eye care providers.

Their contact lens catalog covers all major lens categories and brands: Acuvue (Johnson & Johnson), Dailies and Air Optix (Alcon), Biofinity and CooperVision lines, specialty lenses for astigmatism and presbyopia (toric and multifocal designs), and colored contact lenses. VisionDirect accepts prescriptions by upload, fax, or optometrist verification, making the transition from office dispensing to online ordering straightforward.

Online contact lens pricing is consistently 20–40% below optical chain and optometrist office pricing for the same brand and prescription. VisionDirect competes directly with 1-800 Contacts, Coastal, and Clearly for the online contact lens market. Comparing pricing across these platforms for your specific lens brand and prescription quantity ensures the best available price on a recurring purchase category.