About Watchco
Watchco (also known as The Watch Company or Wristwatch.com) is an online watch retailer offering discounted brand-name watches from Swiss, Japanese, and American watch brands at prices below authorized dealer retail through authorized liquidation, closeout, and promotional channels. The site targets watch enthusiasts and gift buyers seeking genuine brand-name timepieces at accessible price points.
Their watch catalog spans fashion watches (Michael Kors, Fossil, Bulova, Citizen, Seiko), sport and diving watches (Citizen Promaster, Seiko Prospex), dress watches, and luxury-tier brands at the site's premium tier. Discounted pricing on recognized watch brands provides meaningful savings for buyers who know specific brand and model watch values and can recognize genuine value relative to retail.
Watch authenticity is a critical concern in the discount watch market. Purchasing from established retailers with clear return policies and brand authorization documentation is essential for fine watch purchases. Comparing Watchco pricing against Amazon's watch categories (distinguishing authorized sellers from gray-market listings) and brand authorized dealers ensures the best price on authentic timepieces.
Quick Savings Tips
- Verify authorized dealer status for any Swiss watch brand—gray-market and counterfeit watches are common online
- Seiko and Citizen mid-tier models (Promaster, Prospex, Eco-Drive) offer exceptional value-per-feature in their price range
- Clearance section features discontinued models—often the same quality at the deepest available discounts
- Compare pricing against Amazon's authorized watch sellers for the same brand and model number
- Watch movement (quartz vs. automatic) and case material details confirm you're comparing equivalent specifications