Wirefly

Wirefly is an online wireless phone and plan comparison service that aggregates deals from multiple wireless carriers and device retailers, helping consumers find the lowest prices on smartphones and wireless service plans by comparing offers across networks side by side. The platform earns referral fees from carriers and retailers when customers complete purchases through Wirefly links, allowing the site to offer discounted device pricing compared to buying directly from carriers.

The Wirefly comparison model enables consumers to see carrier plan pricing and device promotions from AT&T, Verizon, T-Mobile, and others in one place, with filtering by device, carrier, and plan type. Phone pricing through Wirefly sometimes beats carrier direct pricing on specific device-plan combinations due to the referral relationship, particularly for new line activations where carriers provide activation incentives.

Phone and plan comparison services like Wirefly are most valuable during carrier promotional periods (major phone launches, Black Friday) when deals across carriers are most varied and comparative shopping provides the clearest benefit. Verifying the exact terms of any Wirefly deal against the carrier's own current promotion ensures you're comparing equivalent offers before committing to service through a third-party channel.