Coupons & Promo Types
All the ways to save at Apple. Each promo type can often be combined — see the Stacking Tips section.
Certified Refurbished
Apple's own refurbished store sells factory-reconditioned iPhones, Macs, iPads, and accessories at 10–25% below retail. Each unit is inspected, repaired with genuine Apple parts, repackaged, and backed by a full 1-year limited warranty with AppleCare eligibility. This is the deepest legitimate discount Apple offers on hardware.
Always AvailableEducation Pricing
Students, teachers, university staff, and homeschool educators qualify for Apple's Education Store, which offers 5–10% off Macs and iPads year-round. No income verification — a valid .edu email or institutional ID is typically sufficient. Education pricing also applies to AppleCare+ plans.
Always AvailableBack-to-School Promotion
Apple's annual summer promotion typically runs July through September and bundles a free or discounted pair of AirPods (up to $179 value) with a qualifying Mac or iPad purchase through the Education Store. The promotion requires Education Store eligibility and usually excludes Mac Pro and entry-level iPad.
Seasonal (July–September)Apple Gift Card Promotions
During Black Friday and select holiday windows, Apple bundles App Store & Services gift cards (typically $25–$200) with qualifying device purchases rather than discounting the devices directly. Gift cards can be used toward apps, subscriptions, Apple TV+, Apple Music, iCloud, or accessories.
Seasonal (Black Friday, Holidays)Apple Card Daily Cash
Apple Card holders earn 3% Daily Cash on all purchases made directly from Apple — in stores, online, and in the Apple Store app. Cash is deposited the same day and can be applied immediately to the next Apple purchase, reducing effective out-of-pocket cost on every transaction.
Always AvailableTrade-In Credit
Apple's trade-in program (powered by Phobio) accepts iPhones, iPads, Macs, Apple Watches, and select Android devices. Trade-in values range from $30 to $650+ depending on model and condition. Credits apply immediately at checkout — online or in-store — and can stack with promotional gift cards.
Always AvailableCurrent Active Offers
3- Certified Refurbished Refurbished MacBook Air M2 from $849 (vs. $1,099 new) — full 1-year warranty included Ongoing
- Education Pricing Up to $200 off Mac and iPad for students and educators through the Education Store Ongoing
- Apple Card 3% Daily Cash back on all Apple purchases with Apple Card — cashback deposited same day Always Available
Return Policy
Apple has one of the more generous return policies among major retailers. Most items qualify for the standard return window, with extended benefits available depending on your membership or payment method.
| Return Window | Return Shipping | Restocking Fee | Receipt Required | Final Sale Items | |
|---|---|---|---|---|---|
| Standard | 15 days from date of purchase (in-store) or delivery (online) | Free return shipping via prepaid label for online orders; in-store returns accepted at any Apple Store | No restocking fee for most products; opened software and gift cards are non-returnable | Yes — Apple ID order history or original packing slip serves as proof of purchase for online orders; receipt required in-store | Opened software, iTunes/App Store downloads, engraved products, Beats products purchased in-store, and products marked Final Sale are not returnable |
| Apple Card Holders | 15 days — same window; no extended return benefit from Apple Card | Free return shipping — same as standard online returns | No restocking fee — same policy applies | Apple Card transaction history accepted as purchase verification | Same exclusions apply — Apple Card status does not override Final Sale or personalization restrictions |
Shipping & Delivery
Apple offers multiple fulfillment options. Here's a breakdown of the shipping methods, costs, and delivery timeframes available.
Free Standard Shipping
Apple offers free standard shipping on every order with no minimum purchase required. Delivery typically takes 3–5 business days. Available for all product categories — iPhones, Macs, iPads, AirPods, accessories, and Apple Watch.
Free Two-Day Shipping
Most Apple hardware orders qualify for complimentary two-day shipping. Availability depends on product and zip code. Two-day shipping is offered at no additional charge during checkout where eligible.
Same-Day Delivery
Apple offers same-day delivery in select metro areas via courier. Orders must be placed before the cutoff time (typically early afternoon). Same-day delivery is available for iPhones, iPads, Macs, and Apple Watch in major markets. Pricing and availability shown at checkout.
In-Store Pickup
Reserve online and pick up at any Apple Store the same day, often within 1–2 hours for in-stock items. Apple's 'Today at Apple' pickup reservation system shows real-time store inventory. No shipping cost, no delivery wait — the fastest fulfillment option.
Loyalty Program
Apple's loyalty program is free to join and provides personalized deals, exclusive perks, and additional savings opportunities. Combining the loyalty program with other discount types is one of the most effective ways to save.
Apple ID (Free)
Free
- Access to App Store, Apple Music, Apple TV+, and iCloud with any Apple ID
- 5 GB iCloud storage included free with every Apple ID
- Apple Store app order tracking, saved payment methods, and Genius Bar booking
- Eligible for trade-in, education pricing verification, and repair history
- No purchase history rewards or points program
Apple One Individual
$21.95/month
- Apple Music (100 million songs, lossless audio)
- Apple TV+ (original programming, ad-free)
- Apple Arcade (200+ games, no ads, no in-app purchases)
- 50 GB iCloud+ storage (with Private Relay, Hide My Email, HomeKit Secure Video)
- Saves ~$6/month vs. subscribing to each service individually
Apple One Family
$32.95/month
- All Individual plan services shared with up to 5 family members
- 200 GB iCloud+ storage shared across the family group
- Each family member gets their own personalized Apple Music library
- Apple Arcade family sharing — all members play the same 200+ game catalog
- Saves ~$9/month vs. individual family subscriptions
Apple One Premier
$37.95/month
- All Family plan services plus Apple News+ and Apple Fitness+
- 2 TB iCloud+ storage shared across up to 5 family members
- Apple News+: 300+ magazines and major newspapers
- Apple Fitness+: studio workouts, meditation, and sleep content
- Saves ~$25/month vs. all six services purchased separately
Apple Card
Free (Goldman Sachs-issued Mastercard)
- 3% Daily Cash on all Apple purchases (hardware, accessories, App Store, subscriptions)
- 2% Daily Cash on all purchases made via Apple Pay
- 1% Daily Cash on all other purchases (physical card swipe)
- No annual fee, no foreign transaction fee, no late fees
- Daily Cash deposited to Apple Cash same day — usable immediately at Apple
- Monthly interest estimates displayed transparently on the Apple Wallet card
Stacking Tips
Combine multiple discount types in a single transaction. These are the most effective stacking combinations at Apple.
The Education + Gift Card Stack
If you are a student or educator buying a Mac between July and September, combine Education Store pricing with the Back-to-School AirPods bundle, then pay with Apple Card to earn 3% Daily Cash back. On a $1,299 MacBook Air, this combination yields approximately $65–$130 off the retail price plus free AirPods — an effective savings of 15–20%+ depending on the AirPods model included.
The Refurb + Apple Card Stack
Purchase from the Apple Certified Refurbished Store and pay with Apple Card. The refurbished discount reduces the base price by 10–25%, and the 3% Daily Cash credit lands in your Apple Cash wallet the same day. On a $999 refurbished MacBook, that's up to $250 off retail plus $30 back — the lowest effective price on Apple hardware outside of a trade-in.
The Trade-In + Gift Card Promo Stack
During Apple's Black Friday event, trade in your existing device at checkout to reduce the purchase price, receive the bundled gift card promotion on qualifying products, and pay with Apple Card for 3% back. A $400 trade-in value on an older iPhone plus a $150 gift card bundle and 3% card cashback can reduce the effective out-of-pocket cost on a new iPhone by $575 or more before any financing benefit.
The Carrier Promotion + Apple Card Stack
When carriers like Verizon, AT&T, or T-Mobile offer trade-in promotions for new iPhones, purchase the device directly from Apple using Apple Card's 0% APR Monthly Installments (ACMI). You still earn the 3% Daily Cash on the full device price, while the carrier applies bill credits over 24–36 months. This preserves cashback on a purchase that would otherwise be routed through the carrier's own checkout.
Price Match Policy
Apple's price match guarantee lets you claim a lower price from qualifying competitors — both at the time of purchase and up to 14 days after. Knowing the rules can save you from overpaying on big-ticket items.
No Formal Policy
Apple does not offer a price match guarantee for competitor retailers. Apple's MAP (Minimum Advertised Price) agreements with authorized resellers mean virtually no retailer can legitimately advertise Apple products below the suggested retail price.
Uniform Pricing
Apple maintains strict uniform pricing across all its own sales channels — apple.com, Apple Store app, and physical Apple Stores all carry identical prices. There is no haggling and no in-store price variation.
Authorized Reseller Deals
Third-party authorized resellers — Best Buy, Costco, B&H Photo, Amazon — occasionally offer bundle deals, gift card promotions, or instant savings that effectively reduce the price below Apple MSRP without technically violating MAP policy.
Qualifying Competitors
Exclusions
- No competitor price matching at Apple retail or online
- No post-purchase price adjustments based on third-party pricing
- Apple Store prices are identical to apple.com — no in-store negotiation
- MAP agreements prevent authorized resellers from advertising below MSRP
Promo Calendar
Monthly breakdown of Apple's biggest promotions and sales events. Highlighted months are the best times to shop.
Frequently Asked Questions
Verified Sources
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